Groove It

Custom Music DirectionFor Premium Hospitality Spaces

Groove It designs and manages the music experience of hospitality venues from open to close. Each daypart, space and key moment follows a consistent sound identity.

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One System. Every Moment of the Day.

Groove It curates, schedules and manages your venue's music automatically, from background atmosphere to high-energy DJ sessions.

Background→Dayparts→DJ Sessions

Open to close. Automatically managed.

What We Do

Exceptional hospitality
is designed with intention.

Groove It manages the sound experience of each venue with consistency, control, and protected access from open to close.

Structured System

Structured System

Music is organized around your concept, schedule, and guest experience.

Automated Flow

Automated Flow

The atmosphere evolves throughout the day automatically, based on time and energy.

Consistent Direction

Consistent Direction

Sound remains consistent across every space without unnecessary changes from staff or management.

In Practice

Built from Experience.

Experience shaped across leading hospitality environments and global brands, where music plays a defining role in the guest experience.

We define sound that is precise, intentional, and fully aligned with each brand.

Proven through real-world music experience.

BVLGARI
Victoria's Secret
Grupo Anderson's
NOBU
Heineken
Red Bull
Coca-Cola
Formula 1
Westin
Breathless
Limantour
STK

Operating Philosophy

The Groove It
Method

Three principles that shape the music identity across every space.

SOUND DIRECTION · THREE PRINCIPLES

Music Identity

Defined sound direction

Clear, consistent, and intentional.

Zoned Design

Structured by space

Each area feels distinct, yet connected.

Daypart Flow

Time-based atmosphere

A continuous experience from open to close.

Daily Flow

A musical rhythm for the entire day.

Every moment is defined with precision, evolving naturally from arrival to departure.

Example of a directed daily flow

Morning

07:00 - 11:00

Brunch

11:00 - 15:00

Sunset

15:00 - 19:00

Dinner

19:00 - 23:00

Late Night

23:00 - 03:00

Directed continuously. Aligned to each moment of service.

Designed to work around live DJs, entertainment and changing service periods.

Our Process

How Groove It Works

A structured system that defines, implements, and sustains a consistent music identity.

01
02
03
04
Discovery

Discovery

We understand your concept, your guest, and the experience you want to create.

Music Direction

Music Direction

We shape the sound to fit each space and every moment of the day.

System Setup

System Setup

Configured for your venue and operating schedule.

Ongoing Refinement

Ongoing Refinement

Continuously refined to keep everything feeling right.

Mexico City

Mexico City

Cancún

Cancún

Miami

Miami

Across Locations

Built to Scale.

Consistent everywhere.

One music identity, defined centrally and replicated precisely across every location.

01

Your Concept

A defined music identity

02

Groove It Direction

Directed centrally by specialists

03

Global Locations

Replicated across every venue

Global Locations

The same atmosphere. The same identity.

Every day, in every location.

Identity, not improvisation

Every decision is structured and intentional.

Open to close

A continuous atmosphere without interruption.

One standard, every property

Consistency across every location.

Specialist oversight

Maintained by experienced professionals.

New York

New York

Ibiza

Ibiza

Dubai

Dubai

The Venues

Spaces built on atmosphere.

Groove It operates across environments where atmosphere defines how each experience is felt and remembered.

Hotels
Restaurants
Rooftops
Beach Clubs
Lounges
Nightlife
Members Clubs
Private Venues
Signature Spaces
Hospitality Groups

Selected Environments

Hotel Lobby

Hotel Lobby

Beach Club

Beach Club

Morning & Lunch

Morning & Lunch

Rooftop

Rooftop

Cocktail Lounge

Cocktail Lounge

Fine Dining

Fine Dining

Private Lounge

Private Lounge

Nightclub

Nightclub

Services

Three Levels of Musical Direction

Each level delivers a defined, consistent, and intentional sound experience.

Groove Ambient

Level 01

Groove Ambient

Curated background music, managed throughout the day.

$499/ month

Professionally curated and continuously managed music channels built around your brand, guest profile and service periods.

Includes

  • ✓Curated music
  • ✓Automated scheduling
  • ✓Programming by time of day
  • ✓Regular music updates
  • ✓Remote management
  • ✓Smooth transitions

Best ForRestaurants and hospitality spaces that need reliable background music from opening to closing.

Most Requested
Groove Signature

Level 02

Groove Signature

Custom music programming for the full venue experience.

$999/ month

A fully customized music program built around the venue, its different service periods and the type of experience you want throughout the day.

Includes

  • ✓Everything in Groove Ambient
  • ✓Custom music programming
  • ✓Multiple schedules throughout the day
  • ✓Lunch / Sunset / Dinner / Late Night programming
  • ✓Programming adjusted by time and service
  • ✓Regular updates and refinements
  • ✓Remote adjustments when needed

Best ForVenues where music plays an important role throughout the guest experience.

Groove DJ Sessions

Level 03

Groove DJ Sessions

Professionally directed Groove It sessions for specific hours.

$150/ hour

Programmed sessions for the times when the venue needs a more active and focused music format.

Includes

  • ✓Scheduled DJ-style session
  • ✓Music selected for the specific time block
  • ✓Professional transitions
  • ✓Session-specific programming
  • ✓Remote adjustments when needed

Examples

  • ·Brunch
  • ·Dinner
  • ·Sunset
  • ·Friday / Saturday Late Night
  • ·Rooftops
  • ·Special Events

Custom pricing available for recurring weekly schedules.

Best ForKey hours and high-energy moments.

One-time system setup: $1,999 · Additional zone: $850

Hospitality groups and multi-location programs are quoted separately.

FAQ

Groove It

Music is not background.It is the experience.

Music direction for hospitality environments.

© 2026 Groove It. All rights reserved.